The Colorado Rapids released launched the New Day Kit, the club’s adidas secondary jersey for the 2023 and 2024 Major League Soccer seasons.
Co-designed by Denver-based artist Pat Milbery, the New Day Kit features a bright, geometric design inspired by Colorado’s sunrises and sunsets, along with Milbery’s distinct street art style. As part of the New Day Kit’s launch, the Rapids are partnering with Mental Health Colorado (MHC) and UCHealth to bring attention to the current mental health crisis in Colorado, reduce the stigma of seeking help and amplify awareness of public resources. The club will support mental health initiatives throughout the year, while also donating a combined $25,000 to various nonprofits serving mental health needs in the state, including MHC.
The Rapids and adidas partnered with Milbery to create the New Day Kit, the first time in MLS history that a club has collaborated with a local artist on a kit design. The jersey features a color palette derived from the hues of a Coloradan sunrise and a geometric pattern in the style of Milbery’s iconic street art, as well as two custom signoffs—a geometric heart on the lower left front and a sunset icon on the back neck—that Milbery created exclusively for the Rapids.
The New Day Kit is part of an ongoing partnership between the Rapids and Milbery, an artist and former professional snowboarder known for his positive design ethos and large-scale murals across Denver. Milbery previously painted a custom mural for the club at DICK’S Sporting Goods Park during the 2022 season with support from adidas and Athlete Ally.
Photo Credits: Colorado Rapids, adidas, MLS