Columbus Crew debuted its 2023/24 away jersey, The “VeloCITY” during Saturday’s Major League Soccer season opener against Philadelphia Union.
According to one of MLS’ founding clubs:
The inspiration for the VeloCITY kit was movement and speed as the Club looks to take the energy and passion of its home city of Columbus with them on the road. As the Crew looks to continue to be first movers, its focus continues to be not just on being first with speed – but also progressing, unified with a clear direction on and off the pitch.
This season’s VeloCity kit puts the Crew’s two most identifiable colors, the Black & Gold, on display – donning visual elements that are synonymous with the team’s hard work and determination, as well as the passion of its supporters as the club aims to never stand still. Pairing with the VeloCITY black kit will be the Club’s Gold Standard kit which debuted in 2022. The front and center of both jerseys will proudly feature the Club’s official jersey sponsor, Nationwide. The Club’s right sleeve partner will again be Tipico Sportsbook.
Featured on the kit is black on grey that uses the Club’s isometric checkerboard design through the lens of speed and velocity. The further use of offset and grain gives the visualization of movement.
Embossed on the yellow tape down the side is “Never Stand Still” a mantra reflective of the Club’s role as a team of firsts and commitment to growth. Fans will see “The Crew” italicized and transformed to be rising as one reads it on the jock tag position at the hip to bring movement to the Crew’s brand font.
Photo Credits: Columbus Crew, adidas, MLS