New Major League Soccer side St. Louis CITY SC today revealed its 2023/24 home kit from adidas. The jersey is the first club shirt to feature adidas’ new textless logo.
According to St. Louis CITY SC: St. Louis CITY SC, the newest club in Major League Soccer, today celebrates the official unveiling of its first primary kit. The jersey was designed in collaboration with adidas features the club’s vibrant and signature CITY Red color with navy and yellow accents as an homage to the City of St. Louis flag – which is also proudly displayed as a patch along on the jersey’s bottom hem.
Abstracted boldly along the lefthand side is the iconic geometric pattern echoing the steel plates of the Gateway Arch, which is a first-of-its-kind design collab between CITY SC and adidas, fashionably symbolizing this monumental moment in our story.
“It was important for the design of our inaugural jersey to reflect who we are as a club and as a community: proud, contemporary, and not afraid to stand out. The Arch, the flag, the colors…we love that it feels unapologetically St. Louis, today but also with an eye towards our future.” said Lee Broughton, St. Louis CITY SC’s Chief Brand Architect.
Featuring branding of the club’s STLMade founding partners, including Purina as the lead, front-of-jersey sponsor and BJC HealthCare as the secondary sleeve partner, the “CITY Kit” is set to be worn by St. Louis CITY SC players for the 2023 and 2024 MLS seasons. The jersey is made with 100% recycled materials and provided a first look at the new Apple TV sleeve patch. 2023 marks the start of the historic 10-year partnership between MLS and Apple. All 29 clubs will have a different color patch, with the rest of the clubs’ jerseys to be shared in the weeks leading up to the start of the 2023 regular season.
The launch of the inaugural kit coincides with the official opening of CITYPARK, the home of St. Louis CITY SC – where St Louis CITY2 will face Bayer 04 Leverkusen of Germany’s Bundesliga on November 16 at 7 PM CST in a stadium preview that is sold out following an MLS record-setting season ticket deposit campaign.
Photo Credits: St. Louis City SC, adidas and MLS