adidas Football today revealed the Juventus FC 2022 fourth kit. The jersey was designed via a collaboration with famed Brazilian street artist Eduardo Kobra. It will be worn for the first time when Jve meets Bologna in Serie A action on April 16.
According to adidas:
The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the playful and expressive use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.
“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.
Inigo Turner, Design Director, adidas said: “The kit represents a celebration of football and street art as platforms that bring people together. Wearing this jersey means not only to support the club or like the design, but to make a bold statement of who we are. Through the collaboration we are expressing ourselves and inviting our fans to do the same.”
“Once again Juventus and adidas innovate through disruption – observes Giorgio Ricci, Juventus Chief Revenue Officer – with an exceptional project that goes beyond the ordinary collaboration model. Together with our partner adidas, we have embraced Eduardo Kobra’s visionary mindset with a surprising and colorful kit that celebrates inclusion and excites our audience around the world”.
The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY, keeping fans cool when the temperature starts to rise.