Today, adidas and the Swedish Football Association released the Women’s National Team jersey for the UEFA Women’s EURO 2022 tournament in England this summer. Being one of the favorites in the upcoming championship, the national team sends a bold greeting to the opposing teams – in the jersey, there is a printed guide with a complete analysis of all players’ strengths and tactics.
The Swedish national team is stronger than ever when entering the arena in this summer’s tournament – the Women’s national team is ranked second in FIFA’s world ranking, and are one of the absolute favorites in UEFA Women’s EURO 2022. The new jersey celebrates the team’s progress and is also a gibe to the other teams, who can take part in a revealing analysis of the team and individual players, specifically created for their opponents this summer.
“In the analysis, we expose exactly how we win, how we play and how the opposing teams – perhaps – have a chance to stop us. Our team is better than ever, and we enter the EURO’s with grit and confidence. This summer, we hope the Swedish people stand together with us, it’s an important time for our team.”, comments Stina Blackstenius, forward and national team player.
Along with the jersey, the digital guide www.howtostopsweden.com is also released. The guide, which has been written by the national teams’ own head analyst Anders Eriksson, highlights 31 players, and advice on how the opposing teams should play them in order to have a chance to stop Sweden this summer.
“The Swedish national team has promising possibilities to win the whole tournament. The digital analysis of the team and the individual players is a hint to the opponents. Now, they can simply buy the football jersey to have a chance to challenge them in the UEFA Women’s EURO.”, says Anders Eriksson, Lead analyst for the Women’s national team.
This years’ football jersey is produced by adidas and the Swedish Football Association, emphasizing that the guide is also an expression of Sweden’s long tradition of transparency. ”Sweden is a country famous for its transparency and openness, and that’s very much manifested by this jersey and the guide. But the jersey is as much about just celebrating our national team – coming in as one of the favorites this summer, we’re looking to make it a long summer and come back with the gold”, says Helena Taube Rehnmark, Marketing and Sales Director at the Swedish Football Association.
“The success of recent years has taken Swedish women’s football to a whole new place, and it’s time to strike a chord and celebrate the women’s national team’s position globally. It is with enormous pride and engagement that we stand behind the Swedish Women’s national team this summer”, says My Bäck, Senior Brand Director at adidas.
The jersey traditionally goes in the color combination of blue and yellow. The design is inspired by Sweden’s sea coast, with a wavy silhouette around the neck that reflects the shape of Sweden’s coastline.
Som en hyllning till Sverige som ett av världens mest öppna och transparenta länder lanserar vi damlandslagets nya landslagströja med en guide till våra motståndare. 🙌
Guiden berättar hur vi spelar, hur vi vinner, och hur man bör spela mot oss för att ha en chans. 🇸🇪 pic.twitter.com/H8rAXnWKH9
— Svensk Fotboll (@svenskfotboll) April 5, 2022