Atlanta United 2021 adidas ‘BLVCK’ Home Kit

Major League Soccer attendance record holders Atlanta United FC unveiled their 2021/22 adidas home jersey on Friday evening. The shirt is the first from the former MLS Cup winners to not use wide vertical stripes on front. It is called The BLVCK Kit.

According to Atlanta United:

The kit is solid black with 5-Stripes in red down the middle of the jersey. The 5-Stripes represent the club’s pillars: Unity. Excellence. Community. Determination. Innovation. The crest remains over the heart with a bold golden “A” in the middle, and a silver star positioned atop the crest signifying the club’s MLS Cup title in 2018.

The jocktag features a “5 & Crown” celebrating the 5th Anniversary season for Atlanta United. The crown over the number 5 reminds the world that Kings Reign Here.

The fifth element of the kit is the “Unite & Conquer” mantra of the club with “Unite” representing the strength in the diversity and passion that emanates from the city of Atlanta. “Conquer” is the unwavering commitment to deliver world-class soccer to our fans.

Piedmont Healthcare, which became the club’s sleeve sponsor in 2020, will have its logo featured on the right sleeve. The American Family Insurance logo is featured as the official kit sponsor across the front.

“We’re excited to unveil ‘The BLVCK Kit’ as we begin our fifth season in MLS,” Atlanta United President Darren Eales said. “This kit pays homage to Atlanta United’s classic five stripes and to the five pillars that guide our club. We’re moving into the 2021 season with a renewed energy and focus, and look forward to seeing our players debut the kit on the pitch in April.”

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Photo Credits: Atlanta United and adidas