There is no denying that football is one of the most lucrative businesses in the world of sport. That had led to a number of huge brands agreeing to massive sponsorship deals to have their logo planted on the shirts of the biggest teams in world football.
There now seems to be a rivalry between the world’s biggest teams to get the most lucrative deal to say that they are the most profitable team in world football.
The prices of these deals are increasing with every year, and that is highlighted by the prices that giants such as Nike and Adidas have paid over the last couple of years.
Barcelona – Nike
The most lucrative football sponsorship deal belongs to Barcelona, who have a £135 million deal with Nike. Nike has sponsored the club since 1998, and that has been rewarded with one of the most successful periods in football history.
There is no denying that the deal is more valuable in this modern era, with arguably the best player that’s ever lived donning the Barcelona jersey on a weekly basis.
Lionel Messi has likely had a huge bearing on the deal, and it will be interesting to see whether Nike and Barcelona come to terms on a new blockbuster deal when the current one expires in 2026 should the Argentine not still be with the club from the Nou Camp.
Real Madrid – Adidas
The most lucrative Adidas contract in world football belongs to Real Madrid. The Spanish giants have been a long-time partner of Adidas, and the £104 million deal has likely had a huge impact on the players that the club have been able to bring in over the last 20 years.
During that time, legendary players such as Cristiano Ronaldo, David Beckham, Zinedine Zidane and Ronaldo have all wore the famous white shirt of Real Madrid. Adidas would have certainly been pleased with the club’s performances on the pitch, as Real Madrid have won the Adidas-sponsored Champions League on six occasions since 1999.
Manchester United – Adidas
There is no denying that Manchester United remain one of the biggest clubs in world football despite not winning the Premier League title since the retirement of Sir Alex Ferguson. The club have still been performing to a high standard off the field, and reach a record-breaking deal with Adidas in 2015.
The deal meant that they had replaced Nike as the sponsor of the club, and the deal has been running since the 2015-16 season.
Manchester United reportedly receive £75 million a year from the sports manufacturer, and it was a ten-year deal that was agreed. The news was warmly received by fans, as United were last sponsored by Adidas in the 80s and 90s, and those vintage kits have been used as inspiration for the kits that have been released since 2005.
PSG – Nike
PSG are considered to be one of the most lucrative teams in world football, and that would certainly be helped by the deal that was struck last year. The new deal between Nike and PSG will begin in 2022, and will see the Parisian club get £75 million a season from the American giant.
The club have also worn Jordan shirts over the past couple of seasons, which have been hugely popular amongst fans.
The new kit deal will likely have a massive impact on the club’s on-pitch performances, as they will likely be encouraged to continue pursuing signings of the biggest stars in world football to join forces with Kylian Mbappe and Neymar.
There you have it, the 4 biggest sponsorships in football kits. Nike and Adidas compete in this market, like two favorite horses in the Kentucky Derby Odds 2021 by TwinSpires, way ahead of the competition. It’s a race that will continue as long as football continues being a lucrative business.