UC Sampdoria debuted their 2017/18 home kit during Sunday’s 2-4 Italian Serie A final round loss to Napoli at the Stadio Luigi Ferraris.
Furnished for the third year in a row by Spanish Sportswear firm Joma, La Samp’s 17/18 primary shirt introduces a new design from Joma that uses a classic polo collar with a v-shaped neck opening that includes a ribbed inserts and borders.
In another novel move, the Sampdoria club crest is located on the outside left sleeve while a shield containing the flag of the city of Genoa is embroidered on the mid-chest area of the kit.
The Sampdoria 2017/18 Joma home kit is in the well-known blue based with a red, white and black chest band of the 1991 Serie A champions.
“U.C. Sampdoria” is printed in white cursive font on the jersey’s signoff area while “La maglia più bella del mondo. 1946.” (The most beautiful shirt in the world. 1946.) appears on the inside neckline.