PUMA and the Swiss Football Association (SFA) have launched the new Switzerland home kit that the team will wear at EURO 2016 in France. At an event in Feusisberg, the kit was revealed by Swiss National Team players, and will be worn for the first time in their friendly match against Slovakia on 13 November in Trnava. It will be available at World Soccer Shop, Kitbag, UK Soccer Shop, Lovell Soccer and Subside Sports.
PUMA and the SFA (Schweizerischer Fussballverband / Association Suisse de Football) also announced a further extension to the long-term partnership that will see PUMA remain as the Official Technical Supplier beyond the Euro 2020TM, while benefitting from expanded marketing rights across digital properties and fan engagement.
Having first partnered in 1998, PUMA will continue its development and provision of apparel, footwear and accessories for all associated SFA national teams on and off the pitch, while commercialising licensed replica and fanwear product lines throughout this period.
The red Switzerland EURO 2016 home shirt features a classic crew neck collar and white PUMA Form Stripe inserts on the shoulders, with the SFA logo on the right of the chest and traditional Swiss cross over the heart where it belongs. Finishing details of this striking new shirt include horizontal embossed hoops on the front, back and sleeves, which add to the overall sleek look.
Stephan Lichtsteiner of the Swiss National Team said, “I am very proud of our national team colours, and PUMA has done an excellent job in creating a classic yet interesting design. Qualifying for the European Championships has given the whole team and country something to look forward to next summer and we want to prove that we are a strong opponent that is hard to beat. This new PUMA kit will make us look great on pitch, we’re looking forward to walking out in it later this week against Slovakia.”