With their initial shirt sponsor for the 2014/15 Premier League season, Alpari Trading, now out of business West Ham United Football Club have signed a principal sponsorship deal with online gambling outfit Betway. The Hammers will debut their updated 14/15 adidas home kit in their league meeting against Manchester United on Sunday.
According to the West Ham United FC website: West Ham United are delighted to announce a new long-term partnership that will see leading online gaming platform Betway become the Club’s new principal sponsor.
The deal, the biggest in the Club’s history, will see the Betway logo feature on the front of all of the Club’s senior teams’ playing shirts and trainingwear, starting with Sunday’s first-team fixture with Manchester United, along with naming rights to the Boleyn Ground’s West Stand.
The new partnership will cover an incredibly exciting period for West Ham, who start their final season at the Boleyn Ground in August before moving to a state-of-the-art new home in Queen Elizabeth Olympic Park the following summer.
The Alpari-sponsored versions of the West Ham 2014/15 adidas kits are available at soon at UK Soccer Shop.