Italian Serie A champions Juventus FC have announced a technical sponsorship deal with adidas that will commence at the start of the 2015/16 season.
According to a press release from Juventus: Juventus Football Club S.p.A. has reached an agreement with adidas International Marketing B.V. (“adidas”) for a technical sponsorship deal starting from the 2015/2016 campaign.
adidas will be the technical sponsor of all Juventus teams for a fixed consideration of €139.5 million over the six-year term. The consideration does not include the value of adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club.
adidas will manage all Juventus’ licensing and merchandising activities for a fixed consideration of €6 million per annum.
The club may also benefit from additional royalty payments upon exceeding a threshold of sales.
For the current season and the 2014/2015 campaign, Nike will continue in its role of technical sponsor and trademark licensee.