In third place in the Swedish Allsvenskan with three rounds of matches remaining, Helsingborgs IF remain in the hunt for their second league title in the last three years.
Over the course of the 2013 domestic season, Helsingborgs IF have been wearing their latest home and away kits from technical sponsor PUMA. The red home and white away jerseys both use the now well know PUMA King shirt design first worn by a number of Scandinavian teams in early 2013.