adidas and Chelsea Football Club have today revealed the Blues third kit kit for the 2013/14 season. Along with the Chelsea 13/14 home and away kits, the new jersey will be available at the World Soccer Shop and Kitbag Chelsea FC stores.
According to adidas: Fresh from the successful launch of the new home shirt through the innovative “It’s Blue, What Else Matters” campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.
The new kit is designed to represent “the future of football” with sleek matte black-on-black prints lining a mesh panel which allows for optimal ventilation. The futuristic design is further complimented by the metallic silver three stripes which run down the sleeves and the black and silver finish to the club badge.
The new design continues a tradition of black-based kits manufactured by adidas for Chelsea, since taking over the contract in 2006. Black is a colour long associated with the club as the first kits featured black socks until 1959, with the first all-black away kit debuted in the 2002/03 season.