Nike Maxim FA Cup Ball Launched for Semi-Finals

Nike will introduce what is says is its most technologically advanced football, the Nike Maxim FA Cup ball, at Wembley Stadium this weekend.

The supporting partner of England’s FA Cup, Nike will replace former subsidiary Umbro in supplying match balls for every remaining 2012/13 FA Cup game, starting this weekend with the semi-final fixtures Millwall vs. Wigan Athletic, and Chelsea FC vs. Manchester City, as well as for the Final on May 11. Nike’s partnership with The Football Association, the oldest football association in the world, was announced in September 2012.

Featuring design and performance innovation that offer Nike says provide superb responsiveness, touch and ball flight, the Nike Maxim is enhanced with Nike RaDaR (Rapid Decision and Response) technology, a lab and field-tested standard of visual performance that allows players to see the ball better and helps them make split-second, gamechanging decisions.

To maximize first touch and distribution, five-layer ball construction guarantees optimal first touch while a 360° sweet spot provides consistent response off the foot. Aerodynamic textured casing called Geo II Balanced Technology delivers an accurate and powerful strike, no matter where the ball is struck.