Founded in 1904, Idrottsföreningen Elfsborg (usually called) IF Elfsborg won their sixth Swedish Allsvenskan title in 2012.
As Di Gule (The Yellow Ones) prepare to kick off their title defence against AIK on April 1st, the IF Elfsborg 2013 Umbro home kit has been launched.
The yellow and black jersey uses a new, modern Umbro jersey design that is also used for the Sligo Rovers 2013 home shirt. Its launch includes a two minute long behind the scenes video (view it below).