SCOTCH PLAINS, N.J. (March 7, 2013) – As Major League Soccer launched its 18th season, the league featured a new number identity look thanks to a collaborative effort between 343RLP+ creative group and the MLS in-house design department.
MLS unveiled the new custom typeface and number system strategy that serves to offer a bolder design to the authentic kits of all of the league’s 19 clubs. 343RLP’s principal and design director Rich Levy led the project with his design team, working alongside MLS to customize the new look.
“The new MLS ‘neo-classic’ name and number typeface illustrates a modern approach bridging straight lines and classic curves – clean, legible and distinctive with a contemporary twist in style,” said Levy. ”We wanted to create a sense of where soccer and design is heading on the global stage.”
“We’re excited about the new look,” said Maribeth Towers, MLS Senior Vice President of Consumer Products. “When working with our design team and our creative partner at 343RLP+, we were specific that the number and type should be distinctive and bold and we are pleased with the outcome.”
Founded by Levy in 2009, 343RLP+ creative group is a multicultural sport marketing and branding boutique agency based in the New York Tri-State area. Composed of a highly professional and experienced team with expertise in digital and traditional branding media strategies, 343RLP+ evolves and enhances our client’s brand value and game while meeting their intended business objectives.