Cardiff City PUMA 2012/13 Home and Away Kits

English Football League Championship side Cardiff City FC has unveiled its PUMA 2012/13 home and away kits. The club has also opted to changed its home uniform colour and has adopted a new badge.

According to the Cardiff City website: Once again this season we are proud to see that ‘Malaysia’ will adorn the front of the shirts, confirming the confidence and long term commitment our investors hold for the club.

As per the official statement launched today, from the start of the 2012/12 season, Cardiff City’s primary home colour has been changed to red, while the squad will wear blue shirts as an away option. A third change kit will be shown here at a later date…

The colour red is widely recognised as being synonymous with Welsh culture and heritage, with Cardiff the proud capital of the country. The colour also holds strong spiritual significance in Asia, where it is seen as a symbol of prosperity, power and good fortune.

It is believed that this fusion of identities and values will reinforce our strength as a visual brand across both cultures. As outlined in the club statement, Cardiff City, through our investors strong connections will be exploring ways in which to maximise brand awareness of the club across Asia, thereby delivering local success.

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