Seven-time German champions and regular title contenders FC Schalke 04 have unveiled their adidas 2012/13 home kit (or heimtrikot in German). It is now available at World Soccer Shop and Subside Sports.
According to the Schalke 04 website: The Royal Blues will wear their new home shirt for the first time on Saturday when they entertain Hertha BSC in the final game at the VELTINS Arena this season.
Fans will be able to don the new shirt even before the players do, however, as the new collection goes on sale in all outlets of the Schalke shop and online on Thursday.
A profession of love, a statement of faith and a homage to the 1960s and 70s, the new Schalke home shirt dispenses with the collar and button placket and has contrasting white trim around the classical V-neck and the sleeves. The socks continue the theme with a striking white horizontal stripe.
The outfit pays fond homage to the 1960s and 70s and retains the traditional colours requested by so many fans, i.e. blue shirt and white shorts.
The new shirt prominently showcases the strong FC Schalke 04 brand, sporting the club name in thinner and more elegant lettering on the back that is now positioned above the shirt number, with the player’s name below.
There is a clear reason for this, as marketing director Alexander Jobst explains: “It’s a question of philosophy. For a very big club — and that’s what Schalke are — I think it’s self-evident that the club name should be at the top. No player, no matter how popular he is, can be bigger than the club.”
Other features include a neck strip on the inside of the collar bearing the Schalke statement of faith, “Blau und Weiß, wie lieb‘ ich Dich” [Blue and white, how I love you], and additional blue trim around the crest with the club’s full name: F.C. Gelsenkirchen-Schalke 04 e.V.