Club Deportivo Social y Cultural Cruz Azul , also known as Cruz Azul, is a Mexican professional football (soccer) club. They are nicknamed “Los Cementeros” (the “Cement Makers” in English) or La Máquina (“The Machine”) and currently play in the Primera División de México.
Los Cementeros are traditionally one of the most popular and successful teams in Mexico. They have been the Primera División champions 8 times and trail only Toluca with 10, Club América with 10, and Guadalajara with 11.
In an elaborate ceremony on Wednesday night, Cruz Azul presented their Umbro home and away kits for the Mexican Apertura 2011 and Clausura 2012 season to the press and public. Both are now available at World Soccer Shop and Tienda Fútbol Mundial.
The Cruz Azul cheerleaders or Las Celestes were on hand for additional entertainment. Here’s a look at the new kits being launched and of Las Celestes in action (video only).