English Football League Championship side Burnley FC has unveiled its PUMA 2011/12 home kit. The new strip will be used for the club’s Championship and cup matches at Turf Moor during the 11/12 season given it missing out on the promotion playoffs with last weekend’s loss to Leeds United.
According to The Clarets website:
The Puma brand again adorns the breast of the home shirt, which changes significantly from the current design.
The ‘Puma King’ shirt, featuring cleaner branding from club sponsor Fun88.com, has a blue V-neck and collar and carries two eye-catching white stripes on both shoulders.
The new replica home shirt will be accompanied by white shorts and socks, both with claret trim.
Footnote: Puma’s two stripes are inspired by a famous story involving Johan Cruyff, in which during the 1974 World Cup Final, he removed the third stripe from his supplied Netherlands shirt, out of respect and loyalty to his boot sponsor.
Cruyff refused to be associated with Puma’s major competitor and as his country’s captain, talisman and one of the most gifted and inspirational footballers of all time, was relatively confident he wouldn’t be dropped by the team for his actions!
This single show of loyalty is something Puma believe all Burnley fans can relate to, and as such, the two stripes embody and exemplify something far more than a simple design feature.
The ‘King’ name derives from the most iconic football boot associated with Puma’s long football heritage.
The original King boot was worn by Eusebio in 1968 after his heroics as the ‘King of Wembley’ in the World Cup in 1966.