IFK Göteborg is a Swedish professional soccer club based in Gothenburg usually known as “Blåvitt” (Blue-White) in reference to the club’s home strip colours. Formed on 4 October 1904, IFK Göteborg has won 18 national titles, five national cups, and two UEFA Cups. The club finished the 2010 Allsvenskan season in 7th position.
IFK Göteborg recently unveiled its adidas away kit for the 2011 Swedish domestic season. The pink jersey features a brand new adidas design that has not been used for any other adidas 2011/12 shirt so far. It was worn for the first time on February 26th in a pre-season friendly with Denmark’s Odense BK.