PUMA

Video: PUMA City New York

Published on June 21, 2010

PUMA has launched a rare US-based soccer-themed hub called PUMA City in New York for the duration of World Cup 2010.

Similar to fan venues seen in Europe around big matches and tournaments such as the Euros, PUMA City appears to be an ideal setting to enjoy World Cup 2010. Here’s some information on PUMA City, pictures of it and video of FIFA Women’s Player of the Year 2009 Marta stopping by.

The official PUMA City website may be found at www.pumacity.com.

PUMA will be taking over the South Street Seaport in New York City June 11, 2010 — July 11, 2010 to create a football (aka soccer) experience that is unmatched. The month-long activation is being coined PUMA City NY and is a full brand experience complete with events, programs and parties for the football enthusiast to the fashionable New Yorker, and anyone in between.

PUMA City consists of two separate shipping containers that have been specially designed and re-configured as a retail space.

In addition to the retail space, there will be a football pitch used to host mini-tournaments, pick-up games, clinics and everything New Yorkers will need to get in the football spirit. PUMA City will also have a fully operational event space — The PUMA Social Club, where the brand will host DJs, ping pong tournaments, foosball games, athlete appearances and more. The PUMA Social Club will, like PUMA, be the perfect mix of sport and lifestyle to help New Yorkers get to know all that the brand stands for. Given its national relevance and its standing as an iconic and cultural New York City landmark, the South Street Seaport was the ideal location to host all of the activities for PUMA City NY.

All photos are courtesy of PUMA and Dustin Ross.