Today, adidas football superstars Leo Messi and David Villa proudly presented the F50 adiZero; adidas’ lightest ever football boot, during a speed themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 5.8 ounces* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.
Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colorway during the 2010 FIFA World Cupâ„¢. The FIFA World Player of the Year says “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
David Villa, who will wear the black and sun version, added “Speed is such an important part of my game and I am so excited about being even faster when I’m playing in South Africa against the best in the world in just a few weeks time…
The F50 adiZero will be worn by players during the 2010 FIFA World Cupâ„¢. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version. The boot will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world.
*5.8 ounces (165 grams) at US size 9
HOW IT WORKS / THE SCIENCE
The F50 adiZero has been revolutionized, incorporating the industry’s lightest fabrics and leading technologies to reach the ultimate weight of 5.8 ounces*. To achieve the target weight, the boot has been developed on a lightweight last which offers a wider footbed and heel to distribute forces optimally throughout the boot — which is critical in a lightweight product.
The sleek new SprintSkin upper has been created using an innovative single layer microfiber Polyurethane (PU) synthetic to reduce the overall weight and to ensure the shoe fits like a second skin increasing the comfort of the boot. The F50 adiZero uses asymmetric parallel lacing which creates a large, clean kicking surface for optimal ball contact while a perforated Ultra Light insole has been developed to reduce weight and increase speed.
The innovative new last is complemented by a new exclusive Sprint Frame outsole which is crafted using three-dimensional bridges to create stability and support in the midfoot. Taking inspiration from a running sprint spike, the outsole features a new revolutionary triangular stud configuration which provides maximum acceleration and optimum support for the critical lateral and medial movements. Football is not only about straight-line speed.
To add stability and to support the player, the upper features an internal network of Thermo Polyurethane (TPU) bands, as well as a single TPU bottom frame on the boot which offers stability and support in the lateral and medial movements and protects the upper against abrasion providing a sleek, stylish, iconic look.