Following the June launch of it’s now popular 2009/10 home kit, English Premier League club Everton FC has unveiled it’s brand new Le Coq Sportiq away kit for the 09/10 season under the theme Flash of Brilliance.
The salmon pink used in the new kit dates back to Everton’s first years at Goodison Park and was also resurrected in 1992/93 and 2001/02 when the club produced away strips as tributes to those early days.
According to Everton’s website:
….the new playing strip, created by Le Coq Sportif and retail partner Kitbag Ltd, has a futuristic design which takes inspiration from the one of the first ever Everton Football Club kits worn by the legendary Black Watch.
All black, it is decorated with pink lightning horizontal stripes to create true standout on the pitch – and has the theme of ‘Flash of Brilliance’.
Robert Elstone, Everton’s CEO commenting on the new range said, “We wanted to make a real statement with our playing strips this season. It was our intention to reference the Club’s past along with ensuring the designs had a contemporary modern feel.
“We have received many favourable comments on the style of the home strip and we are hoping for more of the same with our away kit. We wanted a much bolder design than previous seasons and our partners have been able to achieve this by integrating the pink into the black shirt design.
“Whilst we know it is a move away from our more traditional away kits of recent years, we are expecting this one to be even more popular amongst supporters.”
Everton will wear the new striking all black design for the first time away at Coventry City for a pre-season testimonial match on 2 August.Then just days later on 6 August it will be officially launched using a specially commissioned Haka.