FC St. Pauli is a German sports club based in the St. Pauli quarter of Hamburg. The football department is part of a larger club that also has Rugby, American football, baseball, bowling, boxing, chess, cycling, handball, skittles, softball and table tennis teams. While the footballers have enjoyed only modest success on the field, the club is widely recognized for its unique culture and has a large popular following as one of the country’s “Kult” clubs.
St. Pauli became the first team in Germany to officially ban rightwing, nationalist activities and displays in its stadium in an era when fascist inspired football hooliganism threatened the game across Europe. In 1981, the team was averaging crowds of only 1,600 spectators: by the late ’90s they were frequently selling out their entire 20,000 capacity venue.
Earlier today, FC St. Pauli unveiled their new kits for the 2009/10 German 2. Bundesliga season. The kits are made by growing German sportswear company DO YOU FOOTBALL. The sportswear manufacturer also acts as the kit provider for current or former German Bundesliga clubs Vfl Bochum and FC Kaiserslautern.
FC St. Pauli’s home jersey is in the club’s classic brown while away and third kits are white and red respectively.