Spanish giants Real Madrid CF have officially launched their Adidas home and away kits for the 2009/10 season.
The Real 09/10 kits are all based on templates that we’ve seen before. The white home kits and black and gold third kits use the same Adidas template as the 09/10 Liverpool away, Ajax Amsterdam away and Seattle Sounders FC home kits. The navy blue away kit appears to use the same Adidas template as the AC Milan 09/10 away shirt.
All kits feature a newly design Santiago Bernabéu Stadium embroidery on the right breast. This video from Real Madrid below discusses the inspiration behind it.
According to the club’s website:
Real Madrid officially presents the new shirt to be worn by its players during the 2009/10 season. Regarding the design, there are three important novelties in respect to last year’s shirt. Among these novelties is the inclusion of a silver crest of modernist design. The symbol, which represents the Santiago Bernabeu Stadium, is a tribute to Real Madrid and its football sanctuary. It is a stage that has witnessed Real Madrid’s glorious accomplishments in sports and it reflects the essence and grandeur of the club.
The short also includes a yellow trim that recalls that golden days of Real Madrid and a retro-style round collar as a tribute to the shirt worn by Don Alfredo di Stefano, considered to be the best Real Madrid player of all time. These design details indicate the Club’s desire to recollect its glorious past with the goal of recovering the essence of the club to confront the future with the highest assurance of success.
The new Real Madrid shirt has been designed to win. To gain in speed, in perspiration and in comfort. The secret lies in the incorporation of innovative textile technologies by adidas: Flow Mappingâ„¢ (new generation ClimaCool® ) and ForMotionâ„¢ that provide increased lightness, mobility and perspirability.
FLOW MAPPINGâ„¢ technology increases air flow to provide more ventilation, thus guaranteeing maximum absorption and moisture transfer. After studying the “body map,” mesh inserts were added to increase ventilation in the areas of the body that produce the most heat. The new radical cuts and three-dimensional design optimize fit and player comfort, providing for total freedom of movement.
The shirt also includes ForMotionâ„¢ technology such as seamless stitching, serigraphed stripes and embroidered crests.