The stylish phantom grey football shirt and shorts with gold trim will be worn by Steven Gerrard and his supporting cast at LFC on their travels during the 09/10 English Premier League season, while Pepe Reina will don a sleek yellow number. The new shirt also features a subtle Liver bird effect in the background.
This year’s advertising campaign focuses on Liverpool’s 12th man – so you’ll see a Kopite on all the billboards, videos and posters.
“It definitely looks the part,” said Jamie Carragher during the photo shoot for the shirt.
As well as Carragher, Torres and Kuyt, skipper Steven Gerrard, goalkeeper Pepe Reina and pass master Xabi Alonso were present.
According to the Liverpool FC website:
Why have these six been chosen to front the campaign? Simple: they sell the most shirts.
The advertising strategy this year centres around our 12th man, meaning Anfield’s finest have to pose in the new kit with a fan. His name is Matthew Satrine.
The Kopite makes his living as an actor (he used to be in Scouse soap opera Brookside) and got the gig after singing You’ll Never Walk Alone at the audition.
Kitbag.com is currently offering the Adult Liverpool FC 2009/10 Adidas away shirt at a discounted price of £39.99 / $59.00. Not bad!