Nike today unveiled the France 2018 FIFA World Cup home and away kits that will be worn by the talent-rich Les Bleus at this summer’s football world championship in Russia.
Accoring to Nike: For 2018, the French Football Federation (FFF) collection draws from this cultural duality to celebrate an enduring symbol of national pride, the tricolore, with modern flare. “The way the French express patriotism is through the flag and we wanted to celebrate how the bleu, blanc and rouge brings people together,” explains Pete Hoppins, Nike Football Apparel Senior Design Director.
The articulation of the flag is filtered through another element of French convention: famously elegant style. On the France 2018 World Cup Nike home kit, which recreates the tricolor from head to toe, a sophisticated placket collar carries a button embossed with the national motto, “Liberté, Egalité, Fraternité.” For Hoppins, the combination of color and tailoring forms a “lethal elegance” befitting the current squad.
If the home kit is a direct celebration of the flag, the France 2018 World Cup away kit serves as its deconstructed counter. At first glance, the shirt appears plain white. However, close inspection reveals a subtle red and blue hyper-speckle knit through the body.
“We pushed the boundaries of knitting technology and unlocked the unique possibilities of yarns, colors and fabrics. The result is stunning,” says Hoppins.
The 2018 French Football Federation collection features Fast Fit Vaporknit kits to facilitate speed through performance and aesthetic.