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adidas and AC Milan Extend Partnership Until 2023

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adidas and AC Milan Extend Partnership Until 2023

Italian Serie A club AC Milan will continue to wear adidas kits until 2023. The seven-time European champions announced the extension of their long-running technical sponsorship deal with the German firm on Thursday. Here is further information on the agreement from adidas’official press release on the partnership.

[10-Oct-2013] adidas and A.C.Milan together until 2023. The new agreement to extend the partnership started in 1998 has been made official today: a very rare achievement in the football world.

adidas and AC Milan Extend Partnership Until 2023

Since 1998 the club based in via Turati enriched its palmares with 11 trophies: 3 Italian Championships, 1 Italian Cup, 2 Italian Supercups, 2 UEFA Champions Leagues, 2 UEFA European Supercups and 1 FIFA Club World Cup. This impressive list is completed by the Golden ball and the FIFA World Player award won by Kakà, always under the sign of the three stripes.

One of the most relevant news about the contract concerns the implementation of further synergies on the digital communication platforms, reinforcing the relationship between adidas and AC Milan on and off the pitch.

The agreement has been announced by Adriano Galliani, A.C Milan Vicar Vice President and Managing Director A.C.Milan, Jean-Michel Granier, Managing Director adidas Italy, and Herbert Hainer, CEO adidas Group. Kakà and De Sciglio, both adidas athletes, represented the team at the press conference…

adidas and AC Milan Extend Partnership Until 2023

The partnership between adidas and AC Milan has always been innovative: more than a simple sponsorship, always working towards innovation both in the products designed for the club and in their will to grow together, through all the projects developed during the years.

The AC Milan football schools, the adidas Milan Junior Camp, the master license agreement, the collaboration between adidas Innovation team and Milan lab and the innovative communication campaigns to launch the jerseys: “Uniti dalla maglia” in 2007, the red and black jersey on the Emirates A380 landed in Malpensa in 2010, the Blog Conference in 2011 and the successful hashtag #weareacmilan launched in 2013.

AC Milan 2013/14 adidas Home Football Kit / Soccer Jersey / Maglia / Gara

The last result of the intensive collaboration between the two brands is the miCoach Elite System. Presented last February in Milanello, it’s an innovative data-tracking system developed starting in 2010 with MilanLab cooperation, that provide coaches, trainers and players with real-time performance metrics including heart rate, speed, acceleration, distance, field position and, for the first time, power. On that occasion adidas and AC Milan also announced an agreement to develop new products and technologies in football.

AC Milan adidas 2012/13 Home Soccer Jersey / Football Kit / Maglia

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