Chelsea FC Extends adidas Kit Deal for Another 10 Years

(London / Herzogenaurach, Friday 21st June 2013) – Chelsea Football Club and adidas are delighted to announce an extension to their global partnership. This is the biggest deal to date Chelsea FC has signed with a partner and will see the sports brand continue to be the official sponsor and sportswear supplier for the club over the next 10 years.

The partnership, which began in 2006, has continued to grow during a period of continued success for Chelsea FC. The Blues have won major honours both domestically and in Europe including being the first London club to win the UEFA Champions League. They have also won the Premier League, four FA Cups, the League Cup and the UEFA Europa League last season.

This year adidas worked with the club to launch the iconic “It’s blue, what else matters” campaign – the most successful club home kit launch ever. Designed to preview the new kit for the 2013/14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.

Ron Gourlay, Chelsea Football Club’s Chief Executive, said: “We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organisations share the same ethos and ambition and the new deal reaffirms adidas’ belief in the club’s status in world football.”

Herbert Hainer, Chief Executive Officer of adidas AG, added: “Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe’s elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.”