Sunderland AFC adidas 2012/13 Away Kit

After a number of years of wearing Umbro gear, English Premier League side Sunderland AFC has switched technical sponsor to adidas. On Monday, the club unveiled its adidas 2012/13 away kit and presented Invest In Africa as its new shirt sponsor.

According to the Black Cats’ website: Joining forces for the first time in 133 years with leading manufacturer adidas, Sunderland’s striking new away kit sports the brands famous three stripes, along with the latest performance technology including ClimaCool and Formotion.

Formotion technology combines fabrics with different properties to aid lower body power and movement on a football pitch. ClimaCool is a moisture wicking fabric which regulates body temperature by taking heat and sweat away from it.

The club’s new partner, Invest In Africa, is emblazoned on the front of the shirt. A first in British football, the partnership aims to promote the continent’s credentials as a key global business destination along with offering businesses across the North East and beyond the opportunity to explore unique opportunities in the emerging territory.

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